There’s no doubt that TikTok is one of the most successful and widely-used social media apps around right now. As of May this year, TikTok enjoyed a staggering 800 million active users around the world. While the majority of those users are located in non-Western markets like India and China, that doesn’t mean that Western influencers shouldn’t be looking to TikTok in order to establish a presence on the app; after all, it’s captured the imagination of the younger demographic in ways other apps simply haven’t. It’s clear that if you have more than a passing interest in becoming a social media influencer, TikTok should be on your radar.
With that said, then, one of the most important questions you might be asking yourself is this: how often should I post on TikTok? Other social media platforms tend to have fairly effective rules in terms of how much content you should share on them each day. Of course, those rules can change depending on what your content niche is and who your audience is. Still, there are definitely ways to approach posting content on TikTok that will yield effective results in terms of follower and like increases. How often, then, should you post on TikTok? What’s the golden rule for your TikTok profile?
The Golden Rule on TikTok
The answer is fairly simple, and resembles that of other social networks: it’s a good idea, in general, to post content to your TikTok feed at least once a day if you can. This way, you’ll be able to remind your audience continually that you exist and that you’re putting out worthwhile content. This may sound a little heartless, but bear this in mind: of those 800 million active TikTok users, many of them won’t want to simply consume content through the app but will want to create it themselves instead. That means you’re competing on a regular basis with users who are just as hungry for success as you are.
Posting daily is a great way to give your audience something to look forward to, as well. Think about it: you’re probably following a lot of content creators on platforms like YouTube and Instagram. When those creators don’t post for a while, it gets you down, right? We know that when our favourite creators don’t show their faces regularly, we start wondering if they’ve given up on the platform. That’s why you should be posting TikTok content daily; you’re reminding your audience that you’re a worthwhile creator who gives them things to look forward to every single day.
Advantages of TikTok
One of the advantages of TikTok over other platforms is that posting content every day is a lot easier than it might be on, say, YouTube. That’s because on TikTok, all videos must be a maximum of sixty seconds long. This gives you a lot less time to think of funny concepts, but it’s also a good way to keep length manageable and to make sure that creating a TikTok video isn’t as arduous as crafting something of multiple minutes or even hours on YouTube. Usually, TikTok videos tend to be either challenges that other users have set or funny viral clips that demonstrate something about the creator’s life, and these aren’t too tricky to make.
That doesn’t mean you shouldn’t be putting effort in, of course. More important than posting daily on TikTok is the concept of consistency. By consistently putting out videos, you’re establishing a schedule that your audience can stick to. It doesn’t necessarily have to be daily, but if you’re posting something every other day or even every two days, then you need to make sure it’s worth waiting for. That means upping the production values on your videos significantly. Low production values may be part of TikTok videos’ charm, but not if you’re waiting a few days for each one to drop.
Post Regularly on TikTok
Remember as well that posting every day is all well and good, but if you’re not hitting the right timings then you might not be doing it right. Every country has a different time – often referred to as “magic hour” – which represents the best time to drop new TikTok content for your audience to check out. In the UK, the best times are generally early mornings, when people are checking their phones; afternoons, when kids get back from school (or, right now, when virtual lessons end); and late afternoons or early evenings, when adults tend to finish work and are looking for something to do. Hitting those times will make your content more visible.
Remember that the frequency with which you post should depend largely on your demographic, your niche, and how tricky it is to produce content. If you can’t post every day, consistency is key; make sure you’re posting regularly and you’re sure to see your followers and likes grow!